Shepard Fairey -
Damaged

Client: Obey, VR't Ventures
Year: 2018
Platform: iOS, Android, Gear VR, Vive
Role: UI - UX Design, UI Animations

The street artist Shepard Fairey, best known as the artist behind the iconic Obama “Hope” image, launched “DAMAGED,” a limited run art exhibit in Los Angeles. The exhibition was re-made in 3D and allows you to walk through the exhibition, with narration by Shepard Fairey himself. Get to know the artist, his process and the thoughts behind his work.

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INTRODUCTION

Shepard Fairey - DAMAGED is an experience in which the user can view an exhibition of the artist Shepard Fairey which was shown in Los Angeles in 2017. To enable fans from all over the world to experience his work, we created both a VR and mobile experience. 

DAMAGED immerses the user into the 3D environment of the exhibition. Via controllers or tap input, the user can navigate through the different artworks and get to know more about their favorite artist.

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VR DESIGNS

The UI style for the experience was quite a challenge. The design style should be in harmony with the artworks presented in the gallery, communicate to the player as UI and not act as an extention of the artwork itself.

Taking advantage of the depth in VR and combining it with the layered style of the artworks, a grunge-like UI style was born.

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STYLE EXPLORATIONS

Continuing on with the layered and grunge concept, several color schemes and layouts were tried to see which would work the best with the busy environment of artworks.

Combining the street-look of the paper and textures as background with the sharp, geometric style for the text and graphic designs, resulted in an unique vibe.

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MOBILE DESIGNS

The experience was also released on iOS and Android. Seeing as the experience on a  VR platform greatly differs from a mobile experience, both UX and UI designs were revised to reach the optimal results.

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